---
title: "CX Toolkit - introduction"
canonical: "https://nsw-gov-au-help-hub.refined.site/space/HHK/604079768/CX%20Toolkit%20-%20introduction"
format: markdown
---
The [http://nsw.gov.au](http://nsw.gov.au)  website is designed to provide a single location for customers to source NSW government information. The [OneCX Program](https://www.nsw.gov.au/nsw-government/onecx-program/) works with agencies across government to bring their content onto the site. 

The **CX (customer experience) Toolkit** informs our principles for designing and maintaining the site. Everything from understanding our customers, to designing the templates and components, and how we organise the content. It also provides guidance on meeting standards around brand, accessibility, and usability.

## Articles in the CX Toolkit

- [Understanding customers](https://nsw-gov-au-help-hub.refined.site/space/HHK/603685964/Understanding+customers+CX+Toolkit)
- [Research and data](https://nsw-gov-au-help-hub.refined.site/space/HHK/604110955/Research+and+data+(CX+Toolkit)):
  - [Audience data from Google Analytics](https://nsw-gov-au-help-hub.refined.site/space/HHK/603652217/Audience+data+from+Google+Analytics)
  - [Reviewing customer feedback](https://nsw-gov-au-help-hub.refined.site/space/HHK/604110914/Reviewing+customer+feedback)
  - [Using Google Analytics for usability research](https://nsw-gov-au-help-hub.refined.site/space/HHK/601397307/Using+Google+Analytics+for+usability+research)
  - [User research at low or no cost](https://nsw-gov-au-help-hub.refined.site/space/HHK/602570914/User+research+at+low+or+no+cost)
- [Design and brand](https://nsw-gov-au-help-hub.refined.site/space/HHK/604046999/Design+and+brand+(CX+Toolkit))
- [Managing content](https://nsw-gov-au-help-hub.refined.site/space/HHK/604112442/Managing+content+(CX+Toolkit))
- [Accessibility and inclusivity](https://nsw-gov-au-help-hub.refined.site/space/HHK/601461749/Accessibility+and+inclusivity+(CX+Toolkit))
- [New features and continuous improvement](https://nsw-gov-au-help-hub.refined.site/space/HHK/604079492/New+features+and+continuous+improvement+(CX+Toolkit))